Google is Shutting Down Your Business.site Website made with Google Business Profiles
Important news for thousands of small business owners in the digital sphere: Google has declared that Business.Site websites, a pivotal component of Google Business Profiles, will cease operation starting March 1, 2024. If your business relies on these sites, it’s imperative to take action promptly!
Effective March 1, 2024, Google will discontinue support for Business.Site websites. Initially, there will be a redirect to your Google Business Profile; however, after June 10, 2024, these sites will become inaccessible, resulting in a “page not found” error. This transition affects all websites with the business.site domain.
Why Is This Occurring?
Google’s decision mirrors the shifting landscape of digital commerce. The simplicity of Business.Site websites is being surpassed by the demand for more sophisticated and customizable online platforms. This strategic pivot hints at a future where businesses have access to advanced and tailored website solutions.
Evaluate Your Current Setup: If you're utilising a Business.Site website, it's time to strategize your next move.
Investigate Alternative Platforms: Numerous excellent alternatives exist, such as WordPress, Wix, Squarespace, B12, and GoDaddy. These platforms provide a variety of features, from eCommerce tools to customisable design templates, catering to diverse business requirements.
Develop Your New Website: Seize this opportunity to enhance your online presence. A contemporary, well-designed website can significantly benefit your business.
Update Your Google Business Profile: Ensure to link your new website to your Google Business Profile.
Inform Your Customer Base: Keep your customers informed through email communications, social media announcements, or updated business cards.
Your website often forms the initial impression customers have of your business. A polished, functional website can attract more customers and enhance your brand. While this change may present initial challenges, it offers an opportunity to rejuvenate and elevate your online presence.
Need Help?
We can help you seamlessly clone your existing Google Business Profile website onto the platform of your choice ! You heard that right – no hassle, no stress. We’ll take care of everything for you.